What to expect when you list with Willis Allen

The most capable real estate agents in the industry.

Call Willis Allen Real Estate with confidence. Our agents are the county’s most experienced and productive with an average of 16 years experience, industry best of average per agent sales volume, and an enviable track record of referrals. Almost 75% of all new business comes from past clients.

In addition, our agents are known for their dedication to clients’ needs. Enjoy service after the sale. We’ve been serving San Diego since 1914 and plan to remain right here, doing what we do best, exceeding our clients’ expectations.

Before you List

Our commitment to exemplary service begins before you list with Willis Allen Real Estate. Before meeting with you, we:

Analyze current market conditions for properties in your price range
- Prepare an overview of your property’s potential strengths and inherent challenges
Develop an individual competitive analysis on comparable property
- Currently on market
- Currently in escrow
- Recently sold
Consider potential marketing strategies

Immediately After you List

Publicize Property
- Submit listing to MLS
- Upload listing to Willis Allen Real Estate website and submit to affiliate websites as appropriate to reach real estate agents of luxury and premium properties including local, national and international markets.
- Send E-mail alert of new listing to all agents of Willis Allen Real Estate and select affiliates

Within One Day

Publicize Property
- Contact potential buyers from list of current customers
Implement Marketing Plan
- Schedule office and caravan showings
- Arrange for property to be professionally photographed for advertising, brochures and direct mail piece
- Write copy to highlight unique features of your property
- Order advertising
Show Property
- Schedule and manage showings
- Pre-qualify buyers to minimize disruption
- Monitor activity

Within One Week

Publicize Property
- Caravan for Willis Allen Real Estate agents
- Caravan for other area real estate agents
- Place photo in Willis Allen Real Estate window
- Promote property at weekly office meetings
- Post brochures, distribute as appropriate
Mail direct mail piece to personal client list and area
Implement Marketing Plan
- Follow up on advertising in local media, newspaper and magazines as well as publications exclusive to Willis Allen Real Estate, including Collection and Portfolio
Show Property
- Schedule and manage showings
- Plan and host open house as appropriate
- Continue to pre-qualify buyers and invite feedback on listing

On-going

Publicize Property
- Continue to advertise
- Regularly remind agents about property at office meetings
Implement Marketing Plan
- Monitor advertising for effectiveness
- Analyze feedback received to further personalize advertising and marketing
Show Property
- Schedule and manage showings
- Continue to pre-qualify buyers
When a potential buyer makes an offer
- Expect immediate notification that an offer will be made
- Expect in-person meeting to discuss negotiating strategy and offer
- Expect personal accessibility throughout process
During escrow
- Expect continued attention to detail
- Expect coordinated scheduling of inspections
- Expect clear explanations on required paperwork and disclosures
- Expect timely follow-through on every “To Do”
Service after the Sale
- Questionnaire follow-up to assess quality of service